Finally acknowledged in the '90s for its proven-effective philosophies and strategies, Willow brought its teachings and learnings to pastors and churches worldwide, both with international conferences and individual church and pastor support. At Willow during this decade, small groups got a major push as Christ-followers were encouraged to experience those aspects of the Christian life that happen best in the context of a small group and that complement what occurs in large group worship experiences. The decade of the '90s is best described as when the world discovered Willow Creek and Willow Creek discovered community.