REVEAL's attitudinal-based research approach has been available in the marketplace for a decade. Cally Parkinson and Eric Arnson talk with Margaret Stender, CEO of Chicago Sky (WNBA); and Mark Mitten, CMO, Olympic bid committee, Chicago 2016, about how they received this research and applied it to better ..
REVEAL 2008: Acting on the Unseen: Lessons from the Marketplace
by Eric Arnson
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