Thursday, February 01, 2007

An "IM Generation"

In support of why you should be interested in services like www.mozes.com, check out this article over at about the "IM Generation." Here's a great summary quote for you to chew on in the meantime, "The panelists all agreed on one point: traditional media, from TV stations to advertisers to the print industry, really isn't in touch with the "IM generation" of tech-savvy teenagers and college students."

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Tuesday, November 07, 2006

Generation Y Makes Their Mark

Move over baby boomers. Generation Y has arrived to the tune of 82 million people — more than a fourth of the total U.S. population. Marketers are salivating over the spending habits and opinions of this behemoth. Which means, it’s time to ask: how big was your last tithe collection?

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