An "IM Generation"

In support of why you should be interested in services like www.mozes.com, check out this article over at about the "IM Generation." Here's a great summary quote for you to chew on in the meantime, "The panelists all agreed on one point: traditional media, from TV stations to advertisers to the print industry, really isn't in touch with the "IM generation" of tech-savvy teenagers and college students."