Session 2 - Great By Choice

Jim Collins

Nationally Acclaimed Business Thinker and Author

• Relentlessly curious student of enduring great companies, he is the author of the leadership classics Built to Last and Good to Great
• Groundbreaking researcher and founder of his own management research lab in Boulder, Colorado
• Former faculty at the Stanford Graduate School of Business
• His newest release, Great by Choice, answers the penetrating question, Why do some companies thrive in uncertainty, even chaos, and others do not?

"Throw leaders into an extreme environment, and it will separate the stark differences between greatness and mediocrity."